Rooted in clinical research.

Real Appeal’s approach is based on one of the largest, most ambitious clinical studies* focusing on lasting lifestyle change. The formula is simple: small, steady, sustainable steps are the path to a healthier future. 

Every step counts, however small.

Whether someone chooses to make small nutritional changes or raise their exercise game, Real Appeal helps keep people engaged and committed to creating new, better habits. The way it works: slow, sure steps. Weight loss of 5% has a profound and positive effect on your health. And Real Appeal gets people there, all through our science-based weight loss program.


We’re sparking the transformation in our members and since inception have seen 783,000 pounds lost and growing.

The science behind our success.

Want to dig in to what really makes us different? We’ve pulled together peer-reviewed research articles from academic publications that show why we’re able to guarantee our results.

Consensus on Safe and Effective Lifestyle Strategies for Weight Loss

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Intensive Lifestyle Interventions for Overweight and Obesity Scientific Basis and History

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Is 5 Percent Weight Loss Satisfactory Criterion for Clinically Significant Weight Loss

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Long Term Weight Loss with Behavior Change is Possible

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Modest Weight Loss Can Prevent Type 2 Diabetes

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Caloric Restriction is Safe and Effective for Weight Loss and Health Benefits

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You Can Lose Weight Using a Variety of Diet Plans

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U.S. Preventive Services Task Force Guidelines on Preventive Care

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Led by experts with a real passion.

Clinical Advisors & Research

Our Clinical Advisory Board carefully oversees and guides the addition of each new tool and idea, ensuring consistent support and healthier transformations for each member.

  • Caroline Apovian, M.D., FACP, FACN

  • Louis J. Aronne, M.D., FACP

  • John Foreyt, Ph.D.

  • Donna Ryan, M.D.

  • Steven R. Smith, M.D.

  • Deneen Vojta, M.D.

  • Donald A. Williamson, Ph.D.

  • Rena R. Wing, Ph.D.

Real Appeal Member

Scott B.
Lost 100 lbs.
ScottB Truck Shot

How—and why—Real Appeal works.

Get to know the tools, services and coach support that Real Appeal members use to craft their own unique programs.

How It Works

Our coaches’ focus: You.

Our coaches are experts in helping people meet their goals and undergo a weight loss transformation—and fully support each member in finding their own best path forward.

Meet Our Coaches

*In the past 20 years, researchers have demonstrated that structured weight-loss and lifestyle-change programs can accomplish three critical employee and population health goals:1. Improving overall health outcomes for individuals who are overweight and obese but do not yet have prediabetes or diabetes (Jensen, M.D., Ryan, D.H., Donato, K.A. et al, 2014) 2. Reducing the progression to diabetes in those who have prediabetes (Williamson, D.A., Bray, G.A., & Ryan, D.H, 2015) 3. Improving clinical markers for individuals who already have Type 2 diabetes (Espeland, M.A., Glick, H.A., Bertoni, A., et al for the Look AHEAD Research Group, 2014)