Where it all comes together.

Real Appeal is full of small doable steps—things you’ll want to do—that can make a difference and work in the long run for your life, your family and your body. Best of all: it’s completely free to eligible members as part of their covered health insurance plan.

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Member Coach Collage
A program built to help you succeed.

Real Appeal is a proven way to help our members lose weight and live healthier lives by providing:


Ongoing support and guidance

We’re committed to keeping you focused on your goals — with online group sessions, support from our coaches, and a passionate community of members rooting for your success.

Small steps for lifelong change

To help you reach your goals, Real Appeal recommends small steps every day — and makes it easy to chart your daily progress with our nutrition and exercise trackers.

Resources to keep you motivated

Throughout your journey, you can access the inspiring stories of other Real Appeal members, blog posts and articles to keep you informed, and simple activities to help you stay on track.

Real Appeal is available to our members at no additional cost. Our approach is based on decades of clinical weight loss research focused on simple steps combined with personalized tools and support.

Weight loss experts, focused on you.

Our highly trained coaches have one job: to support, guide, and help you stay on track. Here are just a few who have helped our members make lasting change.

Applying The Science

Our coaches use a science-based approach based on decades of research to help guide you.

Guiding Your Journey

Our Transformation Coaches make sure you have the options and tools for your personal weight loss success.

Supporting Every Step

Your online weight loss program and coaches are available 24/7 to keep you on track.

Real Results

White Paper: Every Pound Lost Can Make a Difference for Your Health

Tools to make it happen.

We do this through behavior change coaching, easy online access and tool kits for success. Real Appeal includes:

Transformation Coach

A Transformation Coach with up to a year of support based on your needs.

Real Appeal 24/7 Online Support

24/7 online access and support, and a mobile app for tracking your progress.

Real Appeal Success Kit

Success Kit to kick-start weight loss that includes a weight and food scale, exercise DVDs, food guides, and more.

Based on science. Led by experts.

Real Appeal’s approach is based on clinical studies focusing on lasting lifestyle change. The formula is simple: Small, steady, sustainable steps are the path to a healthier future.

Our Clinical Advisory Board carefully oversees and guides the addition of each new tool and idea, ensuring consistent support and healthier transformations for each member.

Become a Member