Where it all comes together.

Real Appeal is full of small doable steps—things you’ll want to do—that can make a difference and work in the long run for your life, your family and your body. Best of all: it’s completely free* to members. 
*The Real Appeal program is provided at no additional cost to eligible members as part of their covered health insurance plan.

Congratulations Members!


We are celebrating our 100,000+ members and their commitment to life-changing results.

Interested in Real Appeal for your employees?

Inspire your employees to make better health choices and make a profound effect on disease management within your company.

Real Results

White Paper: Making the Science of Behavior Change Appealing

Stephanie S

Real Appeal member

Stephanie S.
Lost 39 lbs.

We are Member Made.

Over 100,000 members have made us what we are. And with each new person who joins our free weight loss plan, there are more ideas, more approaches, and more real-life experiences that will make us better. Creating more new choices for each person that joins us in the future. 

Register Here to Become a Member for Free

Learn about Real Appeal for

  • employers

  • individuals

All aboard

Here are a few companies that have found success with Real Appeal:

  • Ers Tx Logo
  • Century Link Logo
  • Metlife Logo
  • Key Bank Logo
  • Hertz Logos

Proven by science

The Real Appeal program is based on decades of science-based, proven research in weight loss.

High-tech, high-touch

Our human-friendly, tech-enabled tools are designed to engage and retain your employees’ participation.

Sign up and go

We make it turnkey for you, with all implementation, communication and tracking ready to go.

A one-of-a-kind guarantee

We’re so confident in our results, you only pay when an employee is on-track for weight loss. 

Right at your fingertips

The Real Appeal app gives you access to digital tools any time, anywhere.

Ready-to-go coaches

Meet someone who understands exactly where you’re at, and keeps you moving toward your goals: your own personal coach.

Made-for-you tools

Over time, our members have participated in creating a ton of options. Use one, or use them all to craft your own weight loss plan that works.

Your people await

Each member joins a strong circle of friendship and support, connecting in group class as well as your favorite social spaces.

What’s different? Everything.

  • employers

  • individuals

We make it remarkably simple to recruit, enroll, track and maintain your Real Appeal membership.

  • Complete launch kit for your organization.

  • Employee recruitment templates.

  • Enrollment resources.

  • Management of tracking and reporting.

  • Ongoing metrics dashboard for success stats.

  • Ongoing wellness content for internal communications.

A total overhaul of how you eat, exercise or live never seems to hold true in the long run. But your Real Appeal plan is self-defined—and so it’ll naturally work for you.

  • Personalized just for you—and free.

  • A year of dedicated support.

  • Dedicated coaches.

  • Help with progress tracking.

  • Mobile and desktop access.

  • Connections with members.

  • Success kit with DVDs, scale, cooking and exercise tools, and more!

  • Permanent change.

Our coaches’ focus: You.

Our coaches are experts in helping people meet their goals —and fully support each member in finding the best path forward