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Weight loss that’s free.* A difference that’s real.

We spark the transformation that's possible in every one of us.


Become a Member

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Over 2 Million Pounds Lost!

Congratulations to our 700,000+ participants and the thousands of member success stories. You sparked life-changing results for a lasting transformation.

Scalable Success

Numbers may hold the clue for a successful weight loss program at your company.

Discover how big numbers and a broad population helped to drive clinically significant results for employee weight loss programs using an intent-to-treat analysis.

Real Results

Proven ROI

A recent large-scale claims analysis found that Real Appeal delivered a 1.5:1 ROI in just 24 months -- and is on track to meet or exceed 2:1 ROI over three years.

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We’re sparking the transformation in our members and since inception have seen 2.2 Million pounds lost and growing.

700,000+ participants make it proven.

We start by attracting a remarkable number of participants, and then follow through with a supportive, effective program that keeps people on track and positively impacting the onset of chronic disease.

Why? Because of our mission to spark transformation and our clinical research-based approach.

Backed By Science

Free and accessible leads to lasting results.

Real Appeal recognized a need to remove barriers for people to better manage their health care. That’s why we offer a free, convenient year long weight-loss program that’s accessible 365 days a year, 24 hours a day through desktop, mobile or tablet.

How It Works

Together we’ll take simple steps that help you transform

Built to help you succeed, our members lose weight and live healthier lives through:
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Ongoing support and guidance

We’re committed to keeping you focused on your goals — with online group sessions, support from our coaches, and a passionate community of members rooting for your success.

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Small steps for lifelong change

To help you reach your goals, Real Appeal recommends small steps every day — and makes it easy to chart your daily progress with our nutrition and exercise trackers.

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Resources to keep you motivated

Throughout your journey, you can access the inspiring stories of other Real Appeal members, blog posts and articles to keep you informed, and simple activities to help you stay on track.

Become a Member


*Real Appeal is provided at no additional cost to eligible members as part of their covered health insurance plan. Our approach is based on decades of clinical weight loss research focused on simple steps combined with personalized tools and support.

Let’s say “No” to flipping your life upside down.

We all would like to lose weight. But those hard-core, upend-your-life approaches just don’t stick. Decades of science have proven it doesn’t work. Generations of overweight people have shown it, too. The program that’ll work for you is one that’s created with you, for you. Real Appeal delivers a customized experience that’s tailored to your unique needs.

Let’s pick and choose what works for you.

Love to watch progress and tick successes? Real Appeal has you covered. Would you rather get information in entertaining ways, and take it from there? Check. Got your own plan in the making? We’ll build the tools and pair you with a coach to help meet your goals.

Made for real life.

We all have things we’d like to do—or undo—in our lives. Some are big, some are baby steps. The main thing: we’re all in this together.

Depending on your needs and goals, a personal Transformation Coach is there to support you for up to a full year, making every change easier to face.

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Introducing Real Appeal Effect

Real Appeal's new type 2 diabetes prevention program.
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