Start your transformation today

Real Appeal is an online digital weight loss program that delivers real results and is available to you for free.*

Register to become a member for free

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Real Appeal is available to our members at no additional cost. Our approach is based on decades of clinical weight loss research focused on simple steps combined with personalized tools and support. Real Appeal members who attended 4 or more sessions during the program lost 10 pounds on average. Talk to your doctor before starting any weight loss program.

*The Real Appeal program is provided at no additional cost to eligible members as part of their covered health insurance plan.

Made for real life.

Depending on your needs and goals, a Transformation Coach is there to support you for up to a full year, making every change easier to tackle. 

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Tools to make it happen.

Tailored to your needs.

Our personalized lifestyle transformation program offers up to a year of ongoing support and focuses on helping members lose weight and live healthier lives. We do this through behavior change coaching, easy online access and tool kits for success. Real Appeal includes:

  • A Transformation Coach who leads weekly online group sessions.
  • 24/7 online access, support and a mobile app for tracking your progress.
  • A Success Kit with food and weight scales, recipes, workout DVDs and more - shipped to your door.

Real Appeal Success Kit

Based on science.

Led by experts.

Real Appeal’s approach is based on clinical studies focusing on lasting lifestyle change. The formula is simple: small, steady, sustainable steps are the path to a healthier future. 

Our Clinical Advisory Board carefully oversees and guides the addition of each new tool and idea, ensuring consistent support and healthier transformations for each member.

Lasting results. Real transformations.


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Real Appeal members who attended 4 or more sessions during the course of the program lost an average of 10 pounds. Individual results may vary. Consult your physician before starting any weight loss program.

Meet your match.

Our coaches are experts in helping people meet their goals—and in fully supporting you in your best path forward.

  • Applying the science: Our Transformation Coaches use a science based approach to help guide you forward based on decades of research.
  • Guiding your selection: Our Transformation Coaches make sure you have all the options and tools for your personal weight loss success.
  • Supporting every step: With access 24/7, your digital weight loss program and coaches are there to keep you on track.
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Spark a transformation, starting now.

Real Appeal is more than weight loss, more than chronic disease prevention, more than a program to feel healthy. It’s all of these, and so much more—and best of all, it works. Really.