Weight loss that’s free*. A difference that’s real.

We spark the transformation that's possible in every one of us. 

Register to become a member for free

Member collage

Real Appeal is not only free* to our members - it's proven to work. Our formula uses decades of clinical weight loss program research along with more than 480,000+ participants and the thousands of member success stories contributing to further results. With a convenient step-by-step program, online tools and support, Real Appeal members who attended 4 or more sessions during the program lost 10 pounds on average. Talk to your doctor before starting any weight loss program.

*The Real Appeal program is provided at no additional cost to eligible members as part of their covered health insurance plan.

Made for real life.

We all have things we'd like to do - or undo - in our lives. Some are big, some are small steps. The main thing: we're all in this together. Depending on your needs and goals, a Transformation Coach is there to support you for up to a full year depending on your needs, making every change easier to tackle. 

Real Appeal Family Hiking

Together we’ll laugh, learn, and take simple steps that help you transform.


  • Kick off with a member Success Kit and tracking tools.

  • Connect with fellow members for support and camaraderie.

  • Receive personalized coaching throughout the year-long program.

Meet Our Coaches

Let’s say “No” to flipping your life upside down.

We all would like to lose weight. But those hard-core, upend-your-life approaches just don’t stick. Decades of science have proven it doesn’t work. Generations of overweight people have shown it, too. The program that’ll work for you is one that’s created with you, for you. Real Appeal delivers a customized experience that’s tailored to your unique needs.

Let’s pick and choose what works for you.

Love to watch progress and tick successes? Real Appeal has you covered. Would you rather get information in entertaining ways, and take it from there? Check. Got your own plan in the making? We’ll build the tools and pair you with a coach to help meet your goals.

Real Appeal is a voluntary weight loss program that is offered to eligible participants as part of their benefit plan. The information provided under this program is for general informational purposes only and is not intended to be nor should be construed as medical and/or nutritional advice. Participants should consult an appropriate health care professional to determine what may be right for them. Any items/tools that are provided may be taxable and participants should consult an appropriate tax professional to determine any tax obligations they may have from receiving items/tools under the program.